Communication

Person explaining the content on a computer screen to another person, inside Communication Shape

The ability to

➔ Shape messages for audience and context

➔ Select appropriate content and communication channels

➔ Interpret messages of others

View Rubric

Percentage of Employers looking for Communication Based Skills.

81%

Percentage of employers citing “Oral Communication” as very important in identifying strong job candidates
– American Association of Colleges and Universities, The Career Ready Graduate, 2023

77%

Percentage of employers citing “Written Communication” as very important in identifying strong job candidates
– American Association of Colleges and Universities, The Career Ready Graduate, 2023

#1 MOST in demand

Communication is the number one skill most in demand by employers in 2024, according to LinkedIn’s 2024 Most In-Demand Skills List

Students giving a presentation to their class.

Elements


Audience, Context, Purpose

Intentionally identify and adapt message to audience, context, and purpose. 


Content Knowledge

Demonstrate knowledge about the topic of conversation or presentation.


Communication Channels

Apply knowledge of communication channels to convey messages effectively. 


Ethical Principles

Apply personal and professional ethical principles to communication practices.


Impact

Accurately analyze success or failure of message, and suggest how to improve next time.


Interpret Messages
Accurately interpret the messages produced by others.

Guiding Questions

  • What is the purpose of this message? 
  • Who are my audiences? 
  • In what contexts will the message be received? 
  • Am I using valid information that is relevant to the message and appropriate for  the audience? 
  • What are the most appropriate communication channels for the message?
  • How do the norms and rules of a communication channel shape the message?
  • What ethical considerations need to inform my communication choices? 
  • Did the communication reach and impact the intended audiences?  
  • What did I learn that will inform future communications?
  • Do I consistently and accurately understand the messages produced by others?